“We had a general concept of a new product, but it was Arizona Bay’s talented team of professionals that made our idea a top-notch application – and helped our company achieve strategic focus. Thanks to Arizona Bay, we’re making surgery safer and growing a successful public company.”
Rick Bertrand, CEO, SurgiCount
“Arizona Bay has been a key partner to Jumpstart since our inception. Their team ably handles incredibly complex design challenges, and their IT professionals provide prompt support as our operations grow.”
Mitch Lowe CEO, Jumpstart Automotive Media
“We knew we needed a visual voicemail system and we knew we needed it fast, before competitors came to market. The best team we could turn to was Arizona Bay. They provided the strategic vision, rigorous market-testing, and genius back-end design to guide our company forward. The awards we have won are a tribute to their outstanding work.”
James Siminoff Founder and CEO, Simulscribe
“We needed a partner that could help us understand how to build our product, and we needed an investor to enable our company’s growth. Arizona Bay provided funds, expertise, and strategic vision. Thanks to Arizona Bay, we’re poised to make a big move in the work-place environmental market.”
Jenny Tyler, CEO Innovative Air Quality
Arizona Bay has developed over 50 projects for companies in a wide range of industries. We have assisted established companies implement robust systems to handle complex logistical operations. We have helped fledgling start-ups beat competitors to market with innovative new software applications. And we have partnered with inventors working in home offices to build their dream applications and create multi-million dollar companies.
If you dream it, we can build it – and fund it. The following case studies illustrate the breadth of our expertise and the different types of companies we have helped succeed.

Five years ago, two entrepreneurs in a home office with no capital approached Arizona Bay to build a unique web application targeting online car-buyers.
The technology we developed and maintained helped Jumpstart generate annual revenue of over $20 million and attract a $120 million purchase price. The Jumpstart founders partnered with Arizona Bay to create a referral system and advertising mechanism to target customers shopping for cars online. Arizona Bay in turn designed “Leadslinger” to process online customer leads for rapid response from local dealers. Leadslinger accepts leads from a variety of prominent sources, including Ford, iMotors, and Car & Driver. These partners automatically interact with the Leadslinger system by sending out requests for a particular vehicle in a specific zip code. Leadslinger checks its internal dealer network and wholesale partners to place the lead and then passes along customer information to the corresponding dealer.
Backed by our “Leadslinger” technology and IT support, Jumpstart recently sold to Hachette Filipacchi Media for $120 million.
Technology Consulting, Sold 04/19/2007
![]()
Higgins Purchasing Group, an international leader in hotel procurement services with annual revenue of $150 million, approached Arizona Bay to help the company embrace new technology and streamline operations. The goal was to provide a single source for hotels to obtain and replenish luxury products for guests.
Arizona Bay built a new bulk procurement site, dubbed Boxport. Integrating HPG’s suite of products, programs, and services, the Boxport system customizes cost-efficient solutions to improve a hotel manager’s day-to-day operations. It also gives hotel guests a unique outlet to purchase items from their rooms. Clients now include Montage, Hyatt International, W Hotels, Ritz Carlton, and Mandarin Oriental Hotel Group North America.
Backed by Arizona Bay’s technology, the Higgins Group recently received a funding round at a $20 million valuation from a team of investors led by PFK Investors and David Pottruck, the former CEO of Charles Schwab.
Investment Portfolio Company, Technology Consulting
![]()
Arizona Bay built the Surgicount platform which has been used in over 1 million surgical procedures with zero retained sponges. The system is used nationwide in leading private, federal, and teaching facilities The system is comprised of surgical sponges and towels affixed with an inseparable two-dimensional data matrix bar code and a SurgiCounter scanner to record each sponge before and after an operation. The SurgiCount Safety-Sponge™ System is also the only retained sponge prevention system to offer complete sponge inventory tracking, reporting features and integration with a medical facility’s IT system. Clients of Surgicount Medical include users include four of U.S. News and World Reports’ Top Ten Hospitals, the Mayo Clinic, the Cleveland Clinic, Brigham & Women’s and UC San Francisco.
Investment Portfolio Company, Technology Consulting

The leader in the rapidly-growing industry of voicemail-to-text transcription and delivery, PhoneTag is a small company that needs to stay ahead of the curve to thrive. With Apple’s iPhone about to come to market promising “visual voicemail”, PhoneTag envisioned a more robust product for users to “browse” voicemail. The application needed to be rolled out quickly.
Arizona Bay stepped up to meet the challenge. In a matter of weeks, we developed SimulSays, the world’s first visual voicemail application for mobile handsets. The application was refined using Arizona Bay’s customer-acceptance and market-testing models. Our designers worked around the clock to assemble a robust package, integrating client feedback and overcoming technical hurdles in record time.
On the strength of Arizona Bay’s “Rapid Roadmap” development approach, PhoneTag met its deadline to beat Apple’s iPhone to market – and the SimulSays system earned rave reviews from clients and was awarded Best of Wireless Enterprise Symposium by Crackberry.com.
Investment Portfolio Company, Technology Consulting, Sold 09/11/2009
![]()
A young entrepreneur recognized a market void: Due to increasing lawsuits over unsafe working environments, office buildings need a low cost system to certify their workspace air quality is clean. She turned to Arizona Bay to help develop her environmental technology business and build a cutting edge monitoring system.
Arizona Bay began by analyzing and improving the Company’s business strategy. Impressed by the potential of introducing a low cost product into a growing market dominated by expensive system, we also provided seed funding to help Innovative Air Quality grow efficiently and effectively.
Then our designers began to build a prototype from scratch, creating a full service package to offer real-time data analysis of a building’s air quality from 64 sensors. While the client had original envisioned a more rigid system, our team instead proposed an open-ended system that could incorporate add-on modules and monitor all sorts of hazardous elements. Innovate Air Quality now has a working application in the second stage of prototyping and stands poised to offer a unique low cost product for a rapidly growing market.
Investment Portfolio Company, Technology Consulting

TrustMe.com provides a simple and effective way to validate the identity of an individual online. In addition to providing users options for identity verification, the company provides a credible and anonymous platform to interact from. Users are able to communicate with strangers online from this platform without divulging personal information until he or she deems necessary. TrustMe.com consists of three functional parts, Email Broker, Scam Filter and Identity Verification. TrustMe is currently being used for Craigslist interactions. For more information visit www.TrustMe.com.
Investment Portfolio Company, Technology Consulting

ProPlayerConnect.com is a digital marketing platform and services provider dedicated to the professional sports community. The company enables athletes, upon verification of identity, to connect directly with peers, businesses, sponsors, and their Players’ Association.
Investment Portfolio Company, Technology Consulting

Broker Processing Service (BPS) http://www.bpsaccount.com is a business process outsourcing company that facilitates electronic transfers via ACH and Credit Cards with reconciliation of investment funds specifically tailored to the financial services industry. BPS centralizes the transfer process so both the investor and brokerage firm have one point of access for all transfers reducing the time and cost spent in cash management. All data is provided in real time and provide both parties critical information on the date, amount, status and brokerage account for all transfers.
Investment Portfolio Company
BrightSquid’s web application enables open access to medical workflows that are currently limited to business settings inside enterprise architectures–typically, a hospital or clinical setting. Ubiquitous access to these workflows is completely unique in the medical industry. BrightSquid’s collaboration feature allows medical professionals to collaborate with their peers in a social and professional way. This collaboration enables a new type of participatory culture in medicine that has been blocked by the limitation of the technology silos created by enterprise architecture.
Investment Portfolio Company, Technology Consulting

CloudSponge joins Arizona Bay’s portfolio of innovative companies that, through Arizona Bay resources, has rapidly deployed its service that quickly and easily transfers address books, blogger and forum platforms, photo sharing sites and file back-ups from an originating source to a new destination.
Businesses and consumers have an extremely difficult task to move their content to a competitive service if they decide that their current choice is not right for them. CloudSponge provides a simple process for scraping existing content from a source, normalizing it and delivering it into a new destination. CloudSponge.com will implement Arizona Bay’s Customer Development model to validate customer feedback and prove the efficacy of the product in the marketplace.
Investment Portfolio Company, Technology Consulting
The GRID platform provides developers with wholesale voice and data services, as well as tools through simple and fully featured API’s. GRID’s services and tools enable developers to quickly build and integrate components into their overall applications with zero friction. The services offered through the Grid API are VOIP (Termination, DID), SMS, Info Services (ip lookup), Voice Recognition, Email, Billing, Location Based Services, and Advertising. GRID was built to provide developers the same simplicity of Amazon EC2, a scalable & fair priced solution with no contracts to negotiate or sales reps to deal with.
Investment Portfolio Company, Sold 03/18/2010
SpineDigital operates as a software abstraction layer between businesses and the 3rd party vendors that they depend on. As web-based businesses grow and evolve, it’s common for them to have a desire to change vendors from time to time when better prices (or services) are available from a different vendor. It’s very common among e-commerce startups for their software teams to be pinched between the priorities of supporting customers, innovating new features and migrating to new vendors. Unfortunately the latter is always the last priority, and despite the benefits to the bottom line, it rarely becomes more important than protecting existing revenue streams and creating new ones. Businesses that build Spine into their software foundation will have the flexibility of changing their vendors without imposing the typical burden on their software development team. Spine delivers on this by providing a simple, normalized API for the business to use that acts as a single point of integration for its software developers.
Investment Portfolio Company, Technology Consulting

Quirky is a social product development company that actively seeks submissions of product ideas from the online Quirky community. If selected, the Quirky team and community develop and sell the product worldwide. Quirky then shares the revenue with the inventor and all influencers on the product. By enabling a fluid conversation between Quirky’s global community of influencers and Quirky’s expert product design team, the company is able to accomplish what was once unthinkable: bringing one brand new product concept from sketch to store each week.
Investment Portfolio Company